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mim903959
Mar 02, 2022
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Access the digital brand guide The Phone Number List problem of perfection The mistake of many brands, however, is to search for the “perfect” experience in each of these categories. The truth is that there is no better option. In fact, there are several optimal experiences, one different for each brand. When brands attempt to follow so-called “best practices” in customer experience, they typically create experiences that are indistinguishable from those of their competitors. This monotony confuses consumers and pushes them to consider all industry players as equals, which is the opposite of what a good customer experience should do. So what separates the best experience from the perfect experience? Brands need to focus on the experience that best aligns with the Phone Number List brand itself and what it's trying to achieve with customer relationships. In other words, the best customer experience is impossible to achieve, but the best brand experience is easily achievable with the right mindset. When brands successfully create a brand experience that resonates, customers notice and tell their friends. According to McKinsey , brand experience drives word of mouth more than any other factor, accounting for up to 80% of word of mouth marketing before purchase. Business travelers wouldn't recommend a fancy hotel to their colleagues for work, but they would recommend a chain that meets their needs and provides no-frills service. It's not just about the Phone Number List quality of the customer experience: it's about the relevance of the experience to the brand. If the experience unmistakably reminds consumers of the brand, they are more likely to see the business as distinct from its competitors and, therefore, more likely
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