Apr 09, 2022
In Welcome to the Forum
Content is under your control. When it comes to generating links and content, don't put the cart before the horse. As long as you're not buying links (and you better not), you'll need link-worthy content on your site that attracts links. Who is related to you is an x factor. It's company employee list not so squarely within your control. What is under your control ? Content. Who is related to you is an x factor that you do not control. What is under your control? Click to tweet 2. Content has trackable metrics. What gets measured gets done. While the core kpis are traffic and conversions, these results are the result of your efforts to make your site an authority with a satisfying user experience. The main measures you can focus on improving are. the number of thin pages you improve. The number of new ranking pages you add to the site. The number of site pages and indexed pages. Leading metrics for content the great thing about focusing seo campaigns on content is that you can really track your company employee list progress as you create more interesting content. 3. Bigger sites make more money. When your boss asks you, "What's the roi of this content initiative?" you can say that the big sites make more money. When jeff Bezos bought the Washington post in 2013, he brought a new growth strategy to the newspaper. Wapo increased wapo traffic by 28% from 2015 to 2016. The effort allowed wapo to overtake new york times traffic in 2015. How did they do it? By company employee list adopting a content strategy around producing a high volume of content aimed at long-tail and niche interests. How can a small website compete with a bigger one? Who are the main competitors in your space? How many pages do they have on a topic? More.