Since digital marketing has been expanding, it is only natural that there are many things to consider. Apart from learning what search engine optimization (SEO) is, you also have industry list to know the other side of the coin: search engine marketing (SEM). What Is Search Engine Marketing? SEM and SEO optimize the visibility of websites on search engine results pages (SERPs) such as Google, Yahoo!, and Bing. The difference is that SEM is a paid ad while SEO is organic. Each time someone clicks on your SEM campaign, you have to pay for it, which is why it is also known as industry list pay-per-click (PPC) advertising.
To guarantee you would manage your budget for SEM campaigns and see actual results, we listed down the tips that can help you optimize them. You could industry list also watch this video to better understand what you need to do. Subscribe to our Youtube Channel for more digital marketing videos. 7 Strategies to Optimise Your SEM Campaigns 1. Use Ad Extension You should maximize the real estate space of your SEM campaign by adding ad extensions. They are an extra industry list feature that allows you to expand your ad with more information such as your business address, contact information, and more web page links. Below is an example of an SEM campaign with ad extensions.
Here, FIF Furniture Studio added more web page links to its SEM campaign, which can help attract more attention of those industry list interested. sem-campaign-with-ad-extension-oom 2. Utilise Landing Pages A landing page is where visitors land once they have clicked on your SEM campaign. Unlike the home page, its primary goal is to nudge the visitors to take action. You can do that by adding an engaging call-to-action to your content instead of multiple call-to-actions to reduce the industry list distractions on your landing page. That way, your visitors can focus more on the message your SEM campaign would like to get across. 3. Do A/B Testing Another digital marketing strategy you should consider doing is A/B testing, which is also known as split testing.